The brand Ed Hardy was originally created by Christian Audigier who was a famous rock and roll style fashion designer. The fashion designer Christian Audigier was regarded as “King of jeans.”,he had been the designer of some famous brand ,such as Levi's,lee,Diesel,hot sneakers etc.
 In 2004, Christian Audigier left Von Dutch and proceeded to create and launch the wildly popular Ed Hardy brand. He was granted the exclusive rights to the designs of Don Ed Hardy, who is commonly referred to as the “Godfather of Tattoo.”. They combined the tattoo art with fashion,added the elements of vintage punk,and street culture as well.Their unique cooropation redefine the "Street Fashion', boldly create brand characteristics with remarkable  American spirit.

Ed hardy paints dress often use some embroidery, washing and splash-ink skill, builds a decadent erosion, combine the written by the master in camellia,ed hardy shirts, tiger, skeleton, devil, dagger and naked female tattoo pattern etc, creating a series of clothes. Another strong taste of Oriental dragon and tiger), totem, tiger and squirrels belong to a new cartoon creation. Therefore a launch by Volkswagen, Ed Hardy clothing,tattoo totem embroidered with the baseball cap is a network of hot collection value.
Ed Hardy design is edgy, and features a style that many would attribute to a rock style. The designs are unexpected and bold; this style has created a lasting impact on the market.
Now Ed Hardy has nike stores all over the world and expanded the brand to not only offer nike cheap shoes, but clothing, bags, eyewear, watches, belts, bracelets, scarves and hats as well. Known for rocking rhinestones, vivid colors, and awesome images, Ed Hardy has truly created a one of a kind look that is just getting started.